Dictionary of Marketing Terms

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Business & Economics - Sales & Marketing
Dictionary of Marketing Terms

Dictionary of Marketing Terms

Name: Dictionary of Marketing Terms
ISBN: 9780764139352

Jane Imber, Betsy-Ann Toffler

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More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. HereГўв‚¬в„ўs a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2008

Edisi:

4th

Penerbit:

Barrons Educational Series, Inc.

Bahasa:

english

Halaman:

616